Construction Workers Really Do Represent
I remember attending a convention in a city and state other than mine. One day, my companion Tonya Schulte, owner of The Profit Constructors, and I were walking beside a large downtown construction project on a covered sidewalk. We noticed two fellows wearing hard hats coming toward us and having what looked like a serious conversation. As we passed them, Tonya asked, “What are you guys building?” Without missing a beat, one of the fellows answered, “We’re building America, one building at a time.” BAM!
Tonya and I have more than a passing interest in the construction industry. And it could be said that we were delighted with the answer we received because we tend to believe that construction workers and construction business owners are among our nation’s heroes. So yeah, we’re fan girls. We admit it.
Yet, it might come as a surprise that we believe that beyond the realm of building America one building at a time, when it comes down to the nitty-gritty of the guys and gals on any individual building project, what they’re really doing is communicating their construction company’s culture. They represent the brand commitment and the quality attitude of the company they work for.
Construction Workers Want to See Leadership Credibility
If you talk the talk, you have to walk the walk.
Phillip Van Hooser, on his Van Hooser Leadership website, says, “A leader who walks the talk is the one with leadership credibility. When a leader is willing to be held accountable, trust thrives between the leader, employees and team members. And studies show a high trust culture positively impacts performance and productivity.”
Construction Workers Need to Understand Your Vision
It can be embodied in your tagline, like:
We make our GCs look even better than they already are.
We provide concrete results.
We breathe fresh life into your tired retail store.
We rock your world!
We put the spark in our client’s project.
Or it can come from your company’s slogan, like:
Transforming our client’s visions into architectural masterpieces that stand the test of time.
From groundbreaking to completion, we leave no stone unturned.
We believe in construction done right, every time.
It can also be based on what you directly instill.
It must be taught regularly, like when you repeat over and over what your employees need to “get” about what your construction business really does. It doesn’t matter which industry. For example, here’s what Tonya frequently reminds the employees here at The Profit Constructors.
“At The Profit Constructors, we specialize in cash flow management for small to medium construction companies. We ensure their projects stay profitable and on track. We help them Run With the Big Dogs!”
Construction Workers Can Communicate While Remaining Silent
You’ve heard it before – actions speak louder than words. Here are three other thoughts connected to words and actions.
“Action speaks louder than words but not nearly as often.” — Mark Twain.
“A well done is better than well said.” — Benjamin Franklin.
“Actions speak louder than words. And sometimes inaction speaks louder than both of them.” — Matthew Good.
Let’s say it this way: making a positive impact on a GC or owner is better than saying you’ll make a positive impact.
Bottom Line: Construction Workers Communicate Culture
When your employees understand what they do, what they really do, they have an added incentive to continue doing it to the best of their ability.
Ambitious Construction Contractors look to The Profit Constructors to provide advocacy in dealing with:
Clients and customers
Employees and subcontractors
Vendors and service providers
Governmental entities
Working with The Profit Constructors gives Construction Contractors the means to organize their operations in ways that help them:
Remain informed
Avoid hassles
Reduce risks
Be future-ready
Ready for action? Or want to know more? Get in touch today to schedule a complimentary discovery call. 866-629-7735
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