If you are unsure of the ROI of joining a construction association, you may not have considered the various benefits. Read on.
What You Get Out of It
On any given association website, you will likely encounter a “why join” list that may include things like this:
Political advocacy
Network of peers
Discounts or special access to various events or activities
Information concerning local codes changes, licensing, municipal mandates, and so on
Project opportunities
Group purchasing
Enhance credibility with consumers
and more
Hidden Benefits
While many associations endeavor to provide a list of membership benefits, it is more challenging to discuss the hidden benefits. The following list will give you an idea of those harder to list or describe what’s-in-it-for-me aspects.
Opportunity to diversify and expand your skillset
Space to increase your qualifications, and therefore, your marketability
Ability to attend multiple conferences, seminars, and learning sessions at reduced or no cost
Promotion of the industry to potential employees
Gain leadership experience
Engage in multiple learning opportunities
Get in on the upcoming news concerning your trade
Grow your name and brand recognition
Be aware of opportunities to buy other businesses or sell your own
Increase connections for professional interaction and development
Gain moral support
Remain motivated
Mission-Based Benefits of Membership
Whether Aristotle did indeed say, “The whole is greater than the sum of its parts,” may be up for debate, but the truth of the statement is known and understood.
Whether it’s repairing a roof on a women’s shelter, selling tickets to support a charity, bowling for bucks, or some other means of supporting the community, the mission is accomplished faster, easier, and with enjoyment in a group.
Taking part in Association-sponsored fundraisers, action teams, or other means of giving back to the community means you become one of the parts that in turn becomes greater.
In this aspect, if you’re looking for direct payback as an association member, it can be less evident. But if you want the payback associated with feelings of accomplishment and community support, then this benefit is enormous.
Profit
Associating with like-minded folks in a trade association has a few other benefits that you should consider. You can:
Gain business insights
Pass on what you’ve learned
Receive industry-specific awards
All this means that membership in associations is one crucial piece of improving many aspects of your construction company – therefore leading to better profits.
Pleasure
Many associations offer events and occasions to get together, just for the fun of it. While often there is a fund-raising aspect, that very well may heighten the pleasure. Here are a few examples of the types of pleasurable activities you might find in your local construction association:
Sporting Clays
Motorcycle riding
Bowling
Group attendance at professional sporting events
Shared meals
Holiday parties
Golfing
Camping or other types of retreats
Plus tons of other options
Concluding Food for Thought
Your personal investment enhances the group as well as your benefits.
“We make a living by what we get, but we make a life by what we give.” – Winston Churchill
“Those who are happiest are those who do the most for others.” – Booker T. Washington
“When you dig another out of their troubles, you find a place to bury your own.” – Unknown
Find out more about why you should join a trade association at The Construction Junction Podcast episode 8 (on YouTube or your favorite podcast channel) where Tonya interviews Josh Umar Executive Director at American Subcontractors Association of Arizona (ASA) and Dick Roberts President of the board of directors at ASA. Be sure to listen through to the end. There are fun things happening in the last few minutes of the podcast.
Construction Contractors look to The Profit Constructors to provide advocacy in dealing with:
Clients and customers
Employees and subcontractors
Vendors and service providers
Governmental entities
Working with The Profit Constructors gives Construction Contractors the means to organize their operations in ways that help them:
Remain informed
Avoid hassles
Reduce risks
Be future-ready
Ready for action? Or want to know more? Get in touch today to schedule a complimentary discovery call. 866-629-7735
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