Yvonne Root
The Jazz Guide to Putting Swing into Your Construction Business
Duke Ellington, Louis Armstrong, Ella Fitzgerald, and a slew of other artists have recorded the iconic jazz hit “It Don’t Mean a Thing...
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Yvonne Root
May 25, 20222 min read
The Hero!
Hero or Supporting Actor I want to be the hero of my stories. You do too. It isn’t about being the prince or princess; it is about being...
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Yvonne Root
Mar 30, 20222 min read
Profit is Not a Dirty Word
Some tend to think of “profit” as a dirty word. We disagree! Dictionary Examples Dictionaries provide a basic understanding of the...
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Yvonne Root
Mar 23, 20222 min read
How to Stay on “The List”
How to Stay on “The List” of Your Preferred GCs The most important part of making sure you stay on the list of your preferred general...
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Yvonne Root
Mar 2, 20222 min read
The Financials GCs are Looking For
The Financial Documents GCs Want to See While it may seem that General Contractors who ask for your financial information are using a...
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Yvonne Root
Oct 6, 20213 min read
Keywords in Construction SEO
Finding the Treasure of Keywords No, the treasure isn’t found at Oak Island, The Superstition Mountains, or the bottom of the sea. The...
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Yvonne Root
Apr 7, 20213 min read
Employees and Subcontractors WOM series
In this, the fifth installment of the word of mouth strategy series, the topic centers on your employees and subcontractors. The first...
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Yvonne Root
Jan 13, 20216 min read
5 Ways A Construction Contractor Stands Out
It is in the potential. And it is looking outward. The potential clients who need your services aren’t mind-readers. You must tell them...
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