Yvonne Root
OK, Now Jump!
Take a Leap You probably don’t strap a sizeable elastic cord around your ankle several times a week and jump off the edge. But if you’re...
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Yvonne Root
Apr 14, 20215 min read
Clients and Customers WOM series
In this final installment of the word of mouth series, the topic is clients and customers. You can see the other posts here: Word of...
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Yvonne Root
Apr 7, 20213 min read
Employees and Subcontractors WOM series
In this, the fifth installment of the word of mouth strategy series, the topic centers on your employees and subcontractors. The first...
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Yvonne Root
Mar 31, 20213 min read
Vendors and Service Providers WOM series
In this continuing Word of Mouth series, it is time to look at Vendors and Service Providers. Use these links to take you to the previous...
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Yvonne Root
Mar 24, 20214 min read
Professional and Personal Groups or Associations WOM series
This post is the third in the series concerning word of mouth strategy. The introduction is here, with the second found here. Where’s the...
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Yvonne Root
Mar 16, 20213 min read
Neighbors, Friends, and Family WOM series
In the last post. you learned about the upcoming series of articles having to do with word of mouth strategies. These strategies are...
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Yvonne Root
Mar 10, 20213 min read
Word of Mouth Strategy
Which One Is It? When I first heard the words Word of Mouth Strategy, I thought the concept seemed rather oxymoronic. My thinking went...
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Yvonne Root
Mar 3, 20214 min read
Networking the Old-Fashioned Way
Networking the Old-Fashioned Way Even if it is New-Fashioned The concepts and practices of networking are both ancient and fresh. On the...
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Yvonne Root
Feb 24, 20213 min read
Online Resource Menu for Construction Contractors
When you want information, confirmation, or illumination, you draw from a supply of resources. Perhaps your mentor, a fellow contractor,...
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Yvonne Root
Feb 10, 20213 min read
Kissing the Right Frog
So far in this series we’ve: · noticed who the hero was when the Big Bad Wolf came around · learned when to call for your Fairy Godmother...
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Yvonne Root
Feb 3, 20212 min read
Prince Charming Needs A Valet
At the beginning of this series, we looked at Taking on the Big Bad Wolf and how Construction Contractors fit into that scene – heroes,...
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Yvonne Root
Jan 27, 20212 min read
How You Know You Need A Fairy Godmother
Yeah, we know, you’re a strong, tough, resilient hero who dwells in the Land of Construction Contracting. That doesn’t mean you don’t...
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Yvonne Root
Jan 20, 20212 min read
Taking on The Big Bad Wolf
Whether the Big Bad Wolf is outside huffing and puffing or inside showing his big ears, his big eyes, and his big teeth, something needs...
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Yvonne Root
Jan 13, 20216 min read
5 Ways A Construction Contractor Stands Out
It is in the potential. And it is looking outward. The potential clients who need your services aren’t mind-readers. You must tell them...
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Yvonne Root
Jan 6, 20213 min read
Why You Should Forget Comfortable
Get too comfortable in your business, and you’re likely to discover the same thing sleeping people and sleeping dogs learn. You get left...
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Yvonne Root
Dec 9, 20204 min read
Improving Your Core Values Score
Core Values – Everybody’s Got ‘Em Simply having core values doesn’t mean a construction contractor has high ethical standards. Even the...
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Yvonne Root
Nov 18, 20204 min read
No Joke – It’s a Construction Project
What is a construction project made of? What makes a successful construction project a successful construction project? What is the...
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Yvonne Root
Nov 11, 20202 min read
Construction Junction Podcast!
Announcing Construction Junction Podcast! The dictionary says the word “junction” means a point where two or more things are joined. And...
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Yvonne Root
Nov 4, 20203 min read
How to be a Top-Notch Construction Business Owner
Construction Business Owner as Hero When writing this post, I wanted to use the title, “How to be a Top-Notch Construction Business...
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Yvonne Root
Oct 28, 20203 min read
Plan Plan Plan
It’s your plan Take a moment to envision the peeling of potatoes. In your mind’s eye, you might have seen different tools being used, but...
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